Explain how the superior value element fits into total quali

Explain how the superior value element fits into total quality.

Solution

There are three elements of superior value and they are superior quality, superior cost and superior service. Total Quality emphasizes on the superior value for achieving excellence. Organizations’ primary focus is to provide value products and services to customers to gain the competitive advantage. A quality professional should focus on providing superior value and not just value. Superior quality is that the product or service should be of the best quality so that the competitors cannot copy them. Superior cost is that the cost should be reasonable for all customers to gain a competitive advantage. Superior service should be that the service post-sales and pre-sales should be done keeping in mind the expectations of the customers. Thus the elements of a superior value are imperative to produce quality products and services to gain the competitive advantage. It is necessary for organizations to apply the total quality approach in all the aspects of management to achieve excellence in each phase.