What is meant by social capital What role do strong ties and

What is meant by social capital? What role do strong ties and weak links play in social capital?

Solution

Social capital refers to the connection and relationship among the people which can be valuable for the economic growth of an organization. Strong social capital helps in achieving organizational goals.

Both strong ties and weak links play important roles. They have different function which can be used to extend the existing network.

Strong ties are someone whom you know very well and there is a very good two way connection. You know pretty enough about them and there is a free flow of information between the two parties.

Weak links are someone whom you meet once a year promising to meet more often. Both have different tastes and interests and do not interact much. However these weak ties can be beneficial in binding the strong ties together. They strengthen the relationship and bonds among the existing relationships.