What is the difference between a melting pot and a salad bow

What is the difference between \"a melting pot\" and \"a salad bowl\" analogy in describing the American culture? What are the implications of the \"melting pot\" and \"salad bowl\" from a marketing perspective? . . . What are the forces contributing to the multiculturalism in the U.S.?

Solution

Answer 1:- As per the salad bowl concept, the integration of various cultures of United States citizens can be seen as a salad which is combined and mixed comprehensively. In this concept people of different cultures live together in harmony, like the lettuce, tomatoes, and carrots in a salad.

On the other hand, in case of melting pot, there is no cultural harmony and diversity and in this, the cultural differences are avoided and not respected.

Answer 2:- From a marketing perspective, advertisers have been more interested in the effects of culture on consumers’ response to advertising.

If we look at the point of view of marketing, cultural differences and diversity has become quite important for the marketer for product development and conveying the message to the target customers.

It is a common fact that people live within their cultural boundaries. The individuals who are having similar ethnic group have similar share the language, customs, values, and social views. influence people’s cognitive (beliefs and motives), affective (emotion and attitude) and behavioral (purchase and consumption) processes are affected by these shared values which are called culture. If we reply n the notion that advertising is a mirror, then cultural values and standards are used in the advertising message in such a manner that consumers can see their reflection in them, identify with the characters in the ads and feel affinity with the brands/ In fact the cultural diversity in the U.S. affects in a great deal of how ethnic consumers perceive and accept advertising messages

Thus if the salad bowl concept has to be implemented in the marketing, the marketers are required to prepare an adverting message which addresses the requirements of almost all the ethnic and cultural groups. This is quite difficult to perform. While in case of a melting pot, the task of marketer becomes quite easy due to a limited audience.

Answer:- The different factors which are contributing to the multiculturalism in the U.S. are:-

Migration from different country

Proliferation and acceptance of Civil rights

Greater cultural harmony and tolerance

Government is more vigilant against racial and cultural discrimination.

Globalization and spread of MNCs