What is eBays problem Which marketing strategy was eBay foll

What is eBay’s problem? Which marketing strategy was eBay following: market development or product development? Do you agree with it? What decision-making process should CEO Donahoe utilize to make the decisions necessary to change the company’s product, customer approach, and business model? Also, review the following website - http://mashable.com/2010/08/07/ebay-facts/#B7hyut62jsqO (Links to an external site.)Links to an external site.. What information did you find interesting on the website? What information did you learn about eBay that you did not know before? Include this information in your final submission that should be 3-5 pages in length, APA format.

Solution

eBay is the multinational organisation in the field of e-commerce which facilitates the ales through the website. It is the company which headquarter is in California.

The company mainly focusses on the market growth and customer shares. The company have the various diversified services and have the main core business. But the company cannot establish the proper coordination between two in the market. They cannot either determine it and acknowledge it too. The company failed in stabilising the main core business in to the market. They focus on the diversified services to attract the customers. The company also faces the problem related to the position of services as the position od newly acquired and bought is declining. There is lacking in the improvement facility of the online trading services. The commitment with the sellers and the low number of product facility offered by eBay was also the issue with the eBay. There is less promising platform that eBay follows. In order to make the position in the market eBay has to overcome these problems and keep the position to the stable one.

The marketing strategy eBay was following was market development. As the eBay keep on expanding the market of the company by acquiring new set of clients in different territories. They try to find out and search new groups for the serving. The expansion and acquisition of groups have no targeted market or specific. The point here with eBay is that they want to expand the customer base for the revenue generation.

The product development needs the focus on the internet trading of the product facility concentration and advancement in it with new technology.

I am positive or agree with the statement because of the company aim to generate revenue by sales and expand its market.

The decision-making process should CEO Donahoe utilize to make the decisions necessary to change the company’s product, customer approach, and business model are as following:

The information regarding the eBay HQ Building Names Reflect Categories on eBay and the First Item Listed on eBay was a Broken Laser Pointer. The first reflects that the category of the listed items in the eBay is closely related to its working as used frequently by the business peoples. It helps to memorise each category.

The second interesting fact on the website is that the product registered with eBay was the Broken Laser Pointer. The broken pen which was useless still sold out. It shows that how effective the marketing strategy eBay follows at that time.

The information which I learned about eBay which I don’t know before is: