Case Study 2 Marketing Malpractice The Cause and the Cure W

Case Study 2: Marketing Malpractice: The Cause and the Cure

- What does it mean that marketing executives should focus on what the consumer need to get done? - Give some examples of products/services and define them in that way.

Solution

Marketing involves taking the product tot he consumers. The marketing executives need to make the customers understand the product so that they get a good impression it. They need to know the needs of the customer and explain the importance of the product according to their needs. For example if we take an apartment for sale, the marketing executive must first know the requirements of the customer. According to those requirements they must present the flat to them so that the customer gets impressed and buys the flat. This makes the deal successful. Hence the marketing executives must focus on what the consumer need.