This challenge is about determining how consumers might be d

This challenge is about determining how consumers might be differentiating in a market. Choose a particular market and then pick a relevant product or service category of interest. Proceed to identify the different ways those within the market could potentially be differentiating the brands. Based upon what you have determined, explain the nature of competition that is leading to the different brand perceptions.

Solution

Most of the company segment their product according to different target group. A group of consumer at which a company aim to provide products or services is called target market.

The product selected is beauty product such as face wash, vasline, face cream, etc. The demand of this beauty product has been increasing over the years. The target audience would be mostly men and women with age group of 18 - 40.

The company chooses different marketing strategy to differentiate their brands. Some of them are as follows.

1. Product demonstrations - Most of the professional use product demonstration strategy to target a consumer. It one of the best strategy as there are 75% chances the consumer will buy the product. The product demonstration hepls the consumer to educate about the product. Product demonstration mostly take place in exhibition, colleges, malls, etc.

2. Internet marketing - This strategy has been used by most of the company. In internet marketing, the professional post the contents and benefits of the product on social media websites. This kind of marketing is used to target the age group of 18 - 40.

3. Telephone marketing - The professional use telephone marketing to guide the consumer about the product and services. Most of the professional uses this marketing strategy by giving discounts and offers. The consumer are more attracted towards offers and discount and hence they switch the services to other company.

4. Direct marketing - It is one of the best form marketing communication. The professionals himself goes to the consumer place for marketing the product. This is very useful because chances of buying the product by consumer increases.

The competition has been increased over the years. The company are trying to bring new product which eradicate acne and at the same time act as a face washer. The product are getting innovative as a result of technologies. Hence product innovation, price, quality and result oriented product has lead to different brand perception