Which of the three has the strongest correlation a Satisfact

Which of the three has the strongest correlation:

a) Satisfaction correlation to repurchase behavior

b) Satisfaction correlation to purchase intention to purchase

c) Dissatisfaction correlation to defection (not purchasing)

Please explain your choice?

Solution

Answer:-

The correct option is (A)

Satisfaction correlation to repurchase behavior

Explanation:-

Loyalty, customer satisfaction and repurchase behavior are strongly correlated and have the powerful impact on the firm\'s performance by delivering the competitive advantage.

  It has a strong correlation simply because a buyer will always has high purchase behavior by intending to buy or to repurchase the good again, at this state he has already tasted the nature of the good and its preferences and hence wont hesitate to repurchase again, this is a positive correlation behavior which is strong in the market sector.