Differentiate ethnocentricity polycentricity and egocentrici

Differentiate ethnocentricity, polycentricity, and egocentricity, and give examples of companies from a country that you believe fit into each category

Solution

According to Jean Piagets Egocentricity behaviour mainly found in Adolocesent or in children. It means a person or a group of people who visualise the matter in their own way or accordingly or perceive the things in their own way. Companies which is MICROSOFT. Microsoft is not only the market leader , but also the standard provider for the industry.But By controlling the standard , the co. is in a position to curb Innovation. Earlier Gates ensured of its products were User Friendly, but latter on ,it was found that Window 95 is more frustrated han feeling comfortable, it was costing cooperation lots of Finance to keep it working. print media critisized Microsoft of being Bureaucratic.This CO . was also labelled as Predatory Monopolist for taking control over the PC operating System and yield its power against the interest of Consumers.

In Ethnocentricity, The person or Company who see the matter by keeping the other person perspective point. and compare the challenging market with its own culture . for example Narayan Murthy focused on United States Challenging Market. he believed that indian Software Companies should Export products in which they had a competitive Advantages and secondly there was no market in India for software at that point of Time. With this Vision Infosys entered in joint venture with US \'s Kurt Salmon Associates.

A country is said to be Polycentric , when its Population is Evenly Distributed in different parts of the Country. It is based on the InterCultural Competence, where there is freedom of choise for the culture Values . An openness in attitudes among each other Culture.