Using the Internet identify and briefly describe the service

Using the Internet, identify and briefly describe the services of major intermodal marketing company. Be sure to cite your sources.

Solution

IMC\'s were created as a by-product of the railroads\' decision, during the development of the intermodal service, that they did not want to sell to the retail shipper market or as some call them, beneficial cargo owners (BCO). Instead, railroads wanted to sell wholesale to companies that would perform the sales and marketing for their intermodal service.  Over time, IMC\'s evolved to provide not only sales, marketing and pricing, but also:

(Source : http://blog.idstransportation.com/definition-of-an-intermodal-marketing-company-imc-and-their-new-value)

Capital Allocation : IMC allocates their dollars on the visibility through technology and the customer service through competent and capable people.