Many business are have active corporate responsibility progr

Many business are have active corporate responsibility programs in place. Describe what Macy\'s company is doing to fulfill their discretionary responsibilities. Does fulfilling these discretionary responsibilities benefit the company? If so, in what ways? If not, why not? Do the activities described on the website seem consistent with the company\'s products? Why or why not? Include a link to the site that describes the company\'s discretionary responsibility

Solution

Macy\'s is taking part in the corporate social responsibility very actively. They are mainly working on energy consumption, resources management, renewable energy resources, and sustainable building materials for their buildings. Working on these things can definitely benefit the company and can add to their brand image in the market. These are very eco-friendly initiatives so they will have a positive impact on the minds of the people. They can confidently talk to their customers and say that they are contributing towards making this world a better place to live by keeping the environment safe. So the customers trust them more and even the local government would appreciate such initiatives.

Macy\'s is into the retail industry so it involves products from various categories so they cannot control how these products are manufactured but they can control and monitor how they do business. So they are mainly concentrating on making use of renewable energy sources to power their shops all over the United States. They are are also trying to reduce the usage of paper for billing to a great extent and also make use of the sustainable materials to build their shops and contribute less to the pollution. In my opinion, these are very good initiatives and they can make a difference to the environment.

https://www.macysinc.com/social-responsibility/