In the last few years McDonalds has made a lot of changes to

In the last few years, McDonald’s has made a lot of changes to its menu, adding more healthy choices and more higher-priced items, such as those offered in McCafé (e.g., premium roast coffee, frappé, and fruit smoothies), and has also enhanced its in-restaurant services (e.g., free, unlimited Wi-Fi, newer interiors). Did McDonald’s new priorities—in terms of a broader, healthier menu and an improved in-restaurant experience—require changes to its traditional value chain activities? If so, how? Try to be as specific as possible in comparing the McDonald’s from the recent past (focusing on low-cost burgers) to the McDonald’s today.

Solution

yes, they are offering more traditional value chain activities and they are concern about health and tasty food to the visitors. now a days people are not interested to waste even one minute of time. people who visits the restaurants can do their own (personal or professional work) by using the wi-fi services. and even house wifes can observe the new trends and designs placed in the restaurants.

and in past, only a kind of customers only able to visit the fast food centers, and all they are treats together. but, now the services are more customized and they are operating as customer centric. visitors are expecting always new and variety of tastes and food items. for that only they launched these many variations of food items and they are interested to introduce some more items.