favorite businesscompany and what services or products you l

favorite business/company and what services or products you like. Papers can be submitted on Monday in class and we will have discussion on the various companies chosen by students. The goal is to determine what companies are thriving and why.

Solution

Amazon is the world\'s largest e-retailer firm by sales and market capitalization. Apart from ecommerce, Amazon offers web services like cloud computing platform etc. through Amazon Web Services.Amazon defines itself as the earth’s most customer centric firm and its purpose and objectives are encircled around customer focus.

Purpose of Amazon - To offer wide range of products to customers while maintaining the customer focus.

Objective of Amazon - Not to discount few products for a limited period of time, but to offer low prices for a wide product range every day.

Amazon ensures it continuously works towards its objective by ensuring its employees follow 14 leadership principles in every process starting from hiring of the employees to delivering the products. Few principles include Customer obsession, Innovation, Bias for Action, Ownership, Frugality etc.

Enabler(s) to continuously work towards objective – Technology is the enabler in working towards the purpose and objective.

Core Value proposition:

Off late, there have been many e-commerce companies around the world offering wide range of products. But, Amazon has maintained its leadership by adhering to its principles. It has never deviated from its purpose and objective.

Apart from catering to direct consumers, Amazon’s other customers include –