You are the assistant to the CEO of a small textile firm tha

You are the assistant to the CEO of a small textile firm that manufactures high-quality, premium priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting to France and has asked you for advice as to the steps the company should take. What advice would you give to the CEO?

Solution

The main steps that are to be taken to define the opportunities are indeed

1) the sales of other smiliar brands in the country

2) the costs at which the other comparitive brands are selling their products.

3) The subsidies that are given on the particular products

4) the taste of the French Locatites

5) A detailed Value Stream Mapping analysis to find out the condition of the exports

6) The importance of ambient advertising and its relevant target group.