Think about the last time you ate at McDonalds Evaluate your

Think about the last time you ate at McDonald’s. Evaluate your experience using the personal value equation.

Solution

customer value equation

customer value is a perception about the product and the possible alternative available infront of him/her. a customer always compare the product with the cost and finds easy to calculate benefits according to money utility.

so

Customer Value is the perception of what a product or service is worth to a Customer versus the possible alternatives. Worth means whether the Customer feels s/he or he got benefits and services over what s/he paid.

i went to the mcdonald with my wife and kids and that is better dine experience following point i considered as a customer