Explain how a diffusion process relates to an adoption proce

Explain how a diffusion process relates to an adoption process and Explain why diffusion and adoption processes for different products vary in length. Please elaborate indepth

Solution

Diffusion process:- it is a macro process concerned with the spread of the new product from its source to the consuming public. The diffusion process follows this cycle Innovation, channel of communication, social system, and time.

Adoption process:- It is a micro process that focus on the stages through which an individual consumer passes when deciding to accept or reject a new product.

Diffusion process affects the adoption process as diffusion process is based on innovation of product and the adoption process tells us how a person adopts a new product. We can take an example of new mobile phone in market with latest features the adoption rate of that phone will follow some path which in which innovators will be the 1^st set of person to buy such products which will contribute very less no of person. After that early adopters and early majority comes where rate of diffusion is high. These yield majority of profit to company. Late majority and laggards are just surplus for company before the end of product cycle.

Diffusion and Adoption processes for different products vary in length because:-

1. Demand of product in market.

2. Depending on the product life cycle.

3. In electronics market the innovation rate is very high due to which adoption process of electronic product decreases.