An organization or an entrepreneur can look for opportunitie

An organization or an entrepreneur can look for opportunities in different external areas, according to Peter Drucker. When the opportunity is due to a change by altering the types and quantities of products and services desired and customers\' buying power, this is _____.

industry and market structure changes
       demographics changes
       perception change
       the unexpected or unanticipated change

Solution

Demographics changes

Constant changes occur in population, income levels, education, age ranges etc. Firms constantly need to pay attention to this. Combining demographic data with segmentation and targeting is a useful method of meeting a target market’s expectations.