EuroDisney opened in 1992 but unlike the American version th
EuroDisney opened in 1992, but unlike the American version, the theme park was a financial bust. Why? Select one: a. Disney made the incorrect assumptions about the size of the pool of European travellers and tourists comprising market demand. b They had difficulty hiring and training skilled staff resulting in poor customer service and bad word of mouth advertising c. Disney assumed the attractions featured in America would be equally exciting to European travellers because many European travelers came to America to visit our theme parks. O d. Although Disney attracted enough visitors, the value of the dollar versus the Euro caused the park to show numerous financial losses. Recognition of a company\'s lack of investment capital is an example of a Threat in a proper SWOT analysis. Select one: True O False
Solution
The correct option is option c.
Euro Disney assumption was wrong people in Europe were not like American, They used to stay in Disney for 1-2 days. American used to stay in 4-5 days in American Disney land. Hence most of the time Disney were unoccupied.
2- False
Financial capabilities does not come under Threat.
