Which of the following is NOT a method that firms use to pos

Which of the following is NOT a method that firms use to position products? O Salient attributes O Value proposition O Symbols O Competition O Market share Colonel Sanders, the Jolly Green Giant, the Gerber Baby, and Tony the Tiger are all examples of which positioning tool? OPerceptual maps O Symbols O Competition O Ideal points O Salient attributes

Solution

Answer1: Option E: Market share

Methods that firms use to position products are:

Answer2: Option B: Symbol positioning tool

A well known symbol can also be used as a positioning tool.