I am currently writing a term paper and I am stuck on the me

I am currently writing a term paper and I am stuck on the metholody part. I proposed the idea that Nilseelsen the market research firm is a Oligopoly. Can you please give me e exmaples and reasoning as to why this is?

Solution

Idea: \"Nielsen, the market research firm is an Oligopoly form of market.\"

You are absolutely true about this fact.

Let\'s first try to understand what an oligopoly form of market is and then try to add examples to your proposal for the term paper.

Oligopoly market is characterized by the following features:

1. Few sellers in the market.

2. All the sellers selling homogenous or differentiated product.

So, oligopoly market is basically having few sellers who are selling homogenous or differentiated(heterogenous) products.

If all the sellers are selling homogenous products e.g. if it is a steel industry, all of them are making and selling the same products in the market. This case is an example of perfect oligopoly.

In other case, where sellers sell product which are differentiated from each other in a specific way, is an example of Imperfect oligopoly. e.g. FMCG companies selling different variations of the shops in the market is an example of imperfect oligopoly.

Now, coming to the example and proposal that Nielson, the market research firm is a Oligopoly. Let\'s first try to see, how many firms we have in the market research. We know that there are only few big companies in the market research e.g. Nielson, S&P, Crisil, E&Y, Delloite etc. Now, all of these, do not sell homogenous products, but they offer more or less same kind of services on market reaserch with some variations in their offerings. Or in other terms, they basically sell heterogenous or differentiated products. Thus, such a markets should be called an Oligopoly.