Select a tangible product an item you like to wear or would

Select a tangible product, (an item) you like to wear or would like to wear in the Winter (clothing, shoes, gloves, hat/cap, etc.). Think of something you would like to do to improve your satisfaction (benefits or features that are missing) with that product. This will be your idea for a new product. Remember, something you can wear

Create a Company and give it a name

Give your new product a name

Write a description of this new product (its features and benefits).

Who are your target market (likely buyers) for this product: a combination of gender, age, income, education occupation, life-style, etc.

State how this new product is different from the one you have or would like to have (points of difference).

Solution

Q1) Name of the company is Helloo Winter

The company offers all possible winter wear which includes clothing and accessories.

Q2) The name of the new product- hand gloves is Grippy gloves

Q3) The product is hand gloves, which not only provides respite from chilling weather but also provides excellent grip for the consumers to hold anything when worn.

Q4) The market includes all the consumers from children to adults, as the product is seasonal essential in cold weather that is available in all possible sizes.

Young people prefer grip along with protection from cold weather. Hence, the target market is people in the age group of 20-45.

Q5) The new product offers a completely new feature of grip along with the regular usage for protection against cold weather. This is a key point of difference, as the consumers need not remove the gloves for holding things in cold weather as most of the gloves available in the market currently are solely focused on cold protection.