In todays world people want answers and information immediat

In today\'s world people want answers and information immediately - so it would make sense that some type of mobile app should be used.

Do you agree or disagree, that all companies need some sort of mobile web and apps are required for all companies?

Solution

In today’s technologically advanced world, it is true that for majority of people, internet has become the first source of gaining information that they need. Whether it comes to shopping, ticket booking or for gathering other worldly knowledge, usage of online resources has become an irreplaceable habit of people. From business point of view, many organisations have started taking their online presence seriously and in believing that websites and mobile apps can give them genuine business leads. Having a well structured and neatly designed website or mobile app acts as a first customer touch point with the business and plays an important role in identifying future business prospects for the organisations. Before making the actual purchase, it is the website that provides all the necessary information to the prospective customers that is required to them in making a purchase decision. Also, website and mobile apps can add credibility to a business where businesses can offer genuine and adequate information to their visitors.

Recently, with the constant evolution of mobile technology and smartphones, a large proportion of mobile usage time is spent on using different types of mobile apps. E-commerce giant such as Amazon, world’s online ticketing leader booking(dot)com and many other leading organisations today boasts of conducting business and making fortunes through their websites and mobile apps. Today, millions of transactions happens through mobile phone (mobile apps) and therefore, a company that does not have a website or mobile app, is at the risk of losing business to its competitors and becoming obsolete to its customers in coming times. The needs of customers, these days, have drastically changed and they want everything to be made available to them just at the touch of a button. This is the reason why in the last few years, so many businesses in the domains such as online food ordering, online shopping, ticket booking, hotel booking, etc. have flourished and are continuing to do so. It is mandatory for all sorts of companies to have a website or mobile app in place that caters to the specific needs of their target audience. For example, medical practitioners and healthcare organisations can provide relevant and genuine medical information on their websites such as symptoms of prevailing diseases, precautions, treatment, etc. to their visitors and act as a credible/authentic source of information and first touch point with their prospective patients.