Principles of management Develop a SWOT Strength Weakness Op

Principles of management

Develop a SWOT (Strength, Weakness, Opportunity, and Threat) analysis to determine if it would be a good business move for IN-N-OUT Burger to expand their operation out of the southwest into the southeast. using this website: http://www.in-n-out.com/

A SWOT analysis worksheet is provided as an example. You are allowed to use any SWOT analysis layout for this assignment.

Solution

SWOT Analysis of IN-N-OUT Burger

Strengths:

Weaknesses:

Opportunities:

Threat:

It would be good business move for IN-N-OUT Burger to expand their operation because they have a very good loyal customer base, and have strong brand recognition, with efficient satisfied workforce. They have the advantage of having own distribution network which will help them to fulfill consumer needs quickly. For their new unit they don’t need extra cost for advertisement as they have strong ‘word of mouth’ publicity. Thus through franchise or expanding its business unit they can expand their operation out of southwest to southeast.