Consider a traditional manufacturing company that wanted to

Consider a traditional manufacturing company that wanted to build a social business strategy. What might be a reasonable business strategy, and how would organizational and IS strategy need to change? How would this differ for a restaurant chain? A consumer-products company? A non-profit?

Solution

Answer :- As a small business, you can`t draw the public for your social networking pages, but you may create a feeling of community and closeness for the demographic. They would like to understand what continues behind the doorway for your business. For any time you hear a brand new customer say they didn’t realize what both you and your business were about, you are able to kick yourself because of not being present on social networking. And when you`re raging traditional marketing advertisements in your social networking pages, you aren`t creating a relationship together with your fans and prospects.

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The Information Systems Strategy Triangle is a simple framework for understanding the impact of IS on organizations. From the Information System Strategy Triangle, we can see that the IS strategy triangle consists of Business Strategy, Organizational Strategy and Information Strategy. A Business Strategy is a well-articulated vision of where the business seeks to go and how it expects to get there. It is the form by which a business communicates its goals. Organizational strategy is concerned with envisioning a future for your family business, creating value in the eyes of your customers, and building and sustaining a strong position in the marketplace. Information Strategy means the hardware, software, application, database, procedure, people, network.

A large part of the food products value-chain is distribution—

(1) efficiently getting the product

(2) in good condition to where

(3) it is convenient for the consumer to buy it

(4) in a setting that is consistent with the brand’s image.

Distribution (also known as the place variable in the marketing mix, or the 4 Ps) involves getting the product from the manufacturer to the ultimate consumer. Distribution is often a much underestimated factor in marketing. Many marketers fall for the trap that if you make a better product, consumers will buy it. The problem is that retailers may not be willing to devote shelf-space to new products. Retailers would often rather use that shelf-space for existing products have that proven records of selling.