how does census effectively employ marketing researchSolutio

how does census effectively employ marketing research?

Solution

Census Bureau data and user tools allow businesses to pull together economic and demographic data, and by doing so can provide valuable insight for determining potential markets

Demographic characteristics and trends are useful for everything from backing up a business plan\'s premise to developing targeted marketing campaigns

Economic Census data provides detailed statistics about businesses such as sales, receipts, value of shipments, revenue, inventory and expenses, broken down by industry and geography. TheSurvey of Business Owners details characteristics of business owners by industry, gender, race, ethnicity and veteran status, and can be distilled to the city and county level.