With the passage of the Affordable Care Act describe how the

With the passage of the Affordable Care Act describe how the health care buying decision process for consumers may change? What does this mean to marketers?

Solution

Answer:-

With the passage of the affordable care act consumers are not only changing how they approach health insurance but also changing the way they approach shopping for healthcare.

Consumers are finding that the big brands that they once knew as employee members of group health plans are not the same once they become individual plans members.

When possible also consumers are planning ahead before they seek healthcare. This means that they are making phone calls to provider offices before making appointments in order to ensure that their plan is accepted as well as planning to seek additional services during years when they know their deductibles will be met.

Consumers are also finding that they need to be their own best advocates to avoid paying marked-up prices from providers.

The marketers have to provide the best quality services to consumers at the best rates because if they do not do so they risk loosing customers because the consumers have the choice of choosing the best services among many marketers that suit their needs.