How challenging do you think this assignment would be To wha

How challenging do you think this assignment would be? To what degree will Nick’s start-up experience in the U.S. help him be effective starting McDonald’s restaurants in China?

Solution

Answer:

The experiance in the US would help him as he can decide on the menu items to be offered in China. This would be challenging for him as the acceptance of the US joint in China may face a severe competition from those who are already in this market. Also the language will be a baarrier for him and the culture. Making his menu acceptable to the customers would be difficult task as they are from very different social structure.

Now the experiance as he gets from his store in US would help him to find his target market and positioning of his stores in China which is very crucial for any business to get sustainable. This can be done by doing the cluster analysin and making segmentation of the market. Then positioning these clusters with different marketing strategies.