should Apple introduce a lower cost iphone to attract consum
should Apple introduce a lower cost iphone to attract consumers who are not willing to pay a premium for an apple device
Solution
Yes, this is a best idea to widen their market share. It is possibly the best idea to set lower price at the early stages of the product development. This would intially lower the profit but the comapny can increase their market share. The strong opponent \'samsung\' has beeb gaining some momentum during the couple years. They have smartphones at the low end as well as the highend so this would really works in the market. They are capturing the best large markets such as India and China. So introducing a low cost i phone would be really effective and amazing.
