1 At each Thinline demonstration consumers are asked to hold

1.) At each Thinline demonstration, consumers are asked to hold the device; play a game that features music, stunning and colorful graphics; and even experience “shimmer,” a response of the tablet where it shakes to the touch when a user is playing a game and some event happens. This demonstration is an attempt to penetrate a consumer\'s _______ screens.

Choices: self-concept, physiological, socioemotional, psychological, subconscious

2.) The Thinline tablet\'s combination of unique qualities such as \"shimmer,\" great graphics and beautiful design, along with its high price, suggests that the best way to advertise the product would be to take advantage of.

Choices:

the central route to persuasion, since involvement is high and there are compelling reasons to by the Thinline.

the peripheral route to persuasion, since involvement is low and there are compelling reasons to by the Thinline.

the peripheral route to persuasion, since involvement is high and there are compelling reasons to by the Thinline.

the peripheral route to persuasion, since involvement is low and there are no compelling reasons to by the Thinline.

the central route to persuasion, since involvement is low but there are compelling reasons to by the Thinline.

3.) Thinline produces a unique game for the tablet. This game, called Galaxy Collision, takes advantage of outstanding graphics and \"shimmer\" technology that is found only on the Thinline tablet. Thinline is betting that if people hear positive things about the game it will increase their

Choices:

motivation to buy a Thinline tablet.

objections to buying a Thinline tablet.

physiologic screens regarding the Thinline tablet.

interest in ads for the Thinline tablet.

brand equity in the Thinline tablet.

4.) An ad for the Thinline tablet shows a young teen looking incredibly bored at home. When the teen is given a Thinline as a gift, his boredom disappears as he spends hours playing games and communicating with friends. In your text, Exhibit 5-5 shows eight fundamental purchase and usage motives. The Thinline ad is clearly trying to tap into which of these motives?

Choices:

problem avoidance

mixed approach-avoidance

normal depletion

problem removal

social approval

5.) The 1984 ad, a brilliant realization of CEO Steve Job’s vision of Apple computers as technologies of personal liberation, uses the metaphor of a young woman destroying a dystopian future. The ad depicted Big Brother as Apple’s chief competitor—IBM. In emphasizing personal liberation and the empowerment of Apple technology, the ad is communicating Macintosh’s

Choices:

product utility.

link to an exchange.

unique selling proposition.

low price point.

customer satisfaction

6.) The 1984 ad uses plot devices and imagery from George Orwell’s famous novel, 1984. Big Brother, the villain of the book, is represented by IBM in the ad. In fact, at the time, IBM was often referred to as Big Blue. The powerful use of metaphor helps consumers to more easily accomplish what important psychological process?

Choices:

learning

screening

habit formation

brand loyalty

motivation

7.) The 1984 ad was applauded both by critics and the Super Bowl audience. In fact, many credit the spot with creating the expectation of the Super Bowl as a showcase of the nation’s best ads. For people who would soon buy the Mac, re-watching the ad after their purchase would likely

Choices:

reduce cognitive dissonance.

increase desire for IBM products.

increase buyer’s remorse.

make the buyer more likely to buy a second Mac.

reduce product utility.

Solution

1 Physiological

Every human have five senses. Touch, feel, sight, taste and smell. Physiological screen means touching any of these elements. Here the consumers are felt be their touch sense hence it is physiological screen.

2 The central route to persuasion, since involvement is high and there are compelling reasons to by the thin line

As the product has the high price a attraction is more. Central route of persuasion is when the customers are persuaded by the content of the message.

3 Motivation to buy a thin line tablet.

The qualities will motivate the customers to but the same product hence they will be motivated by the product qualities.

4 Social Approval

The gift is the sign of a social approval. Hence social approval is the correct option.

As per Chegg policy I can answer first four questions only. I will glad to answer the rest question if asked separately.