Manufacturing Company decides to put its new product on the
Manufacturing Company decides to put its new product on the market with a big television and radio advertising campaign. At the same time, the xit that its major competitor. Bates Manufacturing, also has decided to launch a big advertising campaign for a similar product. The payoff matrix shows ales (
Solution
The probability of Allied use the TV =1.2-0.9=.3
The probability of Allied use Radio=-0.4+0.7=0.3
