Please answer the following Thank you External Advertising f

Please answer the following Thank you.

External: Advertising for international companies involves being aware of cultural differences. Using Wendy’s restaurant, select advertising that is utilized in more than one country for similar products or services. Examine the different components of the advertising element.

Solution

Wendy\'s Known as a US chain of Burgers set up by Mr. Dave Thomas named after his daughter Melinda Lou in 1969.

It was to create a chain with:

The most important component they followed was of a catchy Tag line which was an instant hit with the customers:

Wendy\'s:Starting with \"Quality is our Recipe\" in 1969 to \" Deliciously Different\" in 2016

Burger king, Mcdonals, Subway to name a few follow the similar tag lines:

Burger King: \" Hvae it your way\" to \" Be it your way\" indicating decisioning making and freedom

Mcdonalds:\"All Beef Patties\" 1970 to \" Mac Tonite\" to I am loving it -Sense of youth and enjoyment

Subway: \" Eat Fresh\" emphasising against competition, easy to make but all food without preservatives.

The six components of advertising followed by all of them are:

All can be easily reinforced by emails, messages, TV ads, Radio and out door advertising.

Emphasis on youth, confidence, value for money, takeaway. This is a big hit for most age groups.