What is the FTC and what is at least one significant way tha

What is the FTC and what is at least one significant way that it impacts mass media in the US?

Solution

FTC is the Federal Trade Commission which is an independent agency of the United States government and it was established by the 1914 Federal Trade Commission Act which was brought in to promote consumer protection and eliminate and prevent anti competitive business practices like coercive monopoly. One way that it impacts mass media is on the issue of unfair advertising of alcoholic beverages. The FTC can also influence the FCC i.e. Federal Communications Commission change anything related to broadcasting of such alcoholic beverages advertisements. In this case, it is the responsible of the FTC to oversee whether the advertisements that are being broadcasted on national televison are in the public interest.