Reduces grocery shopping time OPPORTUNITIES Relatively new

Reduces grocery shopping time OPPORTUNITIES - Relatively new market with a lot of potentialCompetitors with lower prices - Growing interest in cooking at home by THREATS families and young adults Partnership with local producers for easy access to supplies Consumers\' Tendency of healthier food choices Growing market with fast creation of new companies (competition) Bad weather (difficulty delivery) Restaurants\' delivery menus - - - norcentual or Positioning Map and Boston group matrix ugh to be

Solution

In our question, employer is doing a SWOT analysis for consumer food products and growing interest of people in food industry. In his analysis, he has pointed down new opportunities and threats of the industry. According to the slide, the owner is talking about the retail shop for grocery shopping in the area.

Below are the points that are mentioned in analysis are as below:-

Opportunities

Retail shopping in a term used for store, where you can find different brands under one roof, here it is saying that growing retail grocery shopping is a relatively new segment, and consumers like to go for retail store, as it is complete place for all the house hold needs.

In today’s time, people prefer to make food at home instead of buying it from outside, various reasons are there such as hygienic factors, increasing interest in cooking, healthier option and many more

With growing retail stores in today’s time, it is beneficial for both buyers and supplier for products to readily available and there is always a stock of products in store. Suppliers also get benefit from this as they will have their products sold from farm to the market where consumer can buy them easily.

Again healthier option is first preference of consumers in today’s time, this will increase the sales of the products

Threats

With the growing retail stores, there is always a competition with the price, to increase the sales of your store, you need to have a price which is relatively less than the other stores, or you have to keep discounts or some sort of offer to attract people. This reduces the overall profit of the store.

Again every second day, you’ll find a new competitor in the market and to keep the pace of sale you need to change your strategy time to time, this causes time spoilage in designing new techniques in short span of time.

Sometimes weather also effects the sales as delivery of products depends on it and due to bad weather, pereciable products get spoil and increases cost to the company.

With the changes in the menu, you also need to change the products to make customer take the new product for home cook.