hi you are required to do research about this company in goo

hi you are required to do research about this company in google mr bean singapore and answer the following point below thanks
hi you are required to do a secondary research on this company

Mr. Bean - Life\'s Simple Pleasures

www.mrbean.com.sg/ and create a digital marketing campaign for a company and good or service you have chosen

the content is

1)define relevant goals( based on company vision goals or mission )

2) define relevant SMART objectives (based on the goals) justify

3) discuss relevant tracking measures for success criteria. justify based on defined campaign goals and objectives

4) Timeframe for campaign: less than three years

5) select and discuss the appropriate digital communication channels

6) select and discuss the appropriate promotional technique for each selected digital communication channels

7)highlight examples to illustrate your campaign

8)justify why these channels and techniques are relevant and appropriate with reference to target market: company vision and missions: campaign goals and objectives company resources

Please answer the 8point accordingly thanks

Solution

The mission of the brand is t provide the audience with fulfilling experience of food and beverage. It focuses on providing excellent food and beverage experience which is memorable and fulfilling. It offers versatility through its soya bean product and its refreshing commitment to the brand and product.

The marketing strategy of Mr Beans helps the company for offering information which is required for changes and aids different elements in buiness environenment. Its focus is to enter the market of Costa Rica and aids for achievement of foals and objectives. The focus will be to offer high quality low fat soya products and benerages with high experience.

The Smart objectives are as follows

For increasing the sale of products and services of the company by 10 percent in the next two quarters

By focusing on targeting the working professions who belong to the age group of 24 to 35.

To develop the focused plans of female customer and enhance the brand image in the next few months

Increase the awareness related to the products and beverages with the help of digital and traditional advertising

To design effective strategies for promotion.

The target for the market will be especially young professionals who are looking for their high aount of protein and the foucus is for revitalizing their health (Peng 2012). The product will be launched in the market of Coasta Rica and focus on the protein needs. It will focus on the nutritional value and the strong brand image of the product. The working professionals of Costa Rica will be the focus. The packaging will be attractive with the strategy \'Skip the cream\'. This marketing campaign will focus on making people involved in the product which is healthy and provides nutritional benefit without adding fats to the body. The online marketing strategy will use platforms like facebook, instagram, youtube to reach out to consumers. Bloggers and influencers will be used to promote the brand.

The promotional strategy will be majorly social media. it will create digital campaign to target the audience. There will be advertisments in the newspapers, metro, trains for attracting the working professionals.

The online reach will be calculated through online tools and KPI model