1 According to Porter and Kramer 2006 how do the concepts of

1. According to Porter and Kramer 2006, how do the concepts of sustainability and CSR relate?

2. Does one incorpporates the other?

3. How sustaintability and CSR align, contradict, overlap, and in what way they integrate?

Solution

1.

According to Porter and Kramer, the concept of sustainability helps the company to consider the best interest of the different stakeholders including the environmental care, ecology and ethical perspective, it builds a unique value to the organization that creates competitive advantage. Here, CSR focuses upon the community development and becomes the important component of the sustainability plan. CSR initiatives help the organization to resolve the community issues and create local acceptability and competitive advantage in the business environment. It is the objective that is also achieved by the sustainability. It makes CSR and sustainability to align with each other.

2.
CSR can be the part of sustainability and sustainability can incorporate the CSR. It is the CSR that is related to the community and it is the part of the broader plans of the sustainability that can be spread across the value chain and the organization can deliver CSR initiatives while performing sustainability program.

3.
Sustainability and CSR align and overlap when they work together to give benefits to the communities with the environmental care and ethical perspective. It helps to work in the same direction and organizational can integrate CSR and sustainability strategy. Though, the sustainability also has to work with the channel partners and value chain components, where the CSR does not apply. Hence, in this aspect, CSR does not work with the sustainability. Besides, any initiative of the sustainability that causes loss to the community, can go in contradiction with the CSR initiatives.