You are the Director of Communications for a large Canadianb

You are the Director of Communications for a large Canadian-based multinational Fortune 500 corporation. write a blog about(Your organization just released its quarterly earnings which were 25% below the expected performance.

Solution

Answer: The business circumstances are never same and there are always ups and down experienced while conducting the business. There is no business that has for ever given positive results. Bad performance is a part of doing business and helps in making the businesses better. Our company is a fortune 500 company from Canada. In the past we have consistently delivered a robust performance and have multiplied the shareholder’s wealth many times. But this quarter our earnings have not been up to the mark and are nearly 25 percent below from expectation. There are number of temporary causes behind this dismal performance and we are working on taking care of them. There are both cyclical causes and operational issues which are present in the poor performance of the company. These cyclical causes are bound to fade away with time and we are working hard to reduce our operational costs though various measures. We are positive that in the coming quarters our endeavors will yield results and we will be back on our track of exceptional performance. We thank all our shareholders and investors for the faith they have shown in us.