I need help getting these answered please Module 7 Marketing

I need help getting these answered please.

Module 7 Marketing Conusmer Behavior : Predictive Modeling

8. Summarize Module 7. 100 word minimum.

Chapter 8 Cluster Analysis

In the 7th edition this is discussed in Chapter 9.

Hint: Usually the answers are at the end of the chapter.

9. Define cluster analysis, its roles, and its limitations. 100 word minimum

10. Discuss the types of research questions addressed by cluster analysis. 100 word minimum

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Chapter 9 Multidimensional Scaling

In the 7th edition this is Chapter 10.

11. Define multidimensional scaling and describe how it is performed. 100 word minimum

12. Explain fully the 3 steps to create a perceptual map. 100 word minimum

In Module 2 slide 48 you can see the perceptual map for food.

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Chapter 10 Structural Equations Modeling    

In the 7th edition this is Chapter 12.

100 word minimum per question.

13) Distinguish between variables and constructs.

14) Explain the basic types of relationships involved in SEM.

Solution

9. Cluster Analysis

Cluster Analysis is a tool used to group objects in the data based on the similarity between them.

It\'s role is to analysis and interpret the data by identifying homogenous observations into explanatory and dependent variables. It is used along with other analysis such as discriminatory analysis.. it identifies the relationships between variables.

There are mainly two limitations of cluster Analysis. First one is that it is not cost effective, the cluster software is expensive than other non clustering softwares. It is difficult to maintain and monitor as clustering requires many servers.