2011 Sony Playstation newwork outage What are the issues of

2011 Sony Playstation newwork outage!

What are the issues of 7 skateholders after Sony Playstation newwork has been hacked.

Complete the bulleted list below. In bold you see the key stakeholders for this case study. For the first two I provided you some of the issues that those stakeholders would find important and that Sony must address in some way. Your task is to complete the matrix below. Note that all of the stakeholders have at least 2 issues that are important to them. Some may have more depending on how you articulate the issues themselves.

PlayStation and Qriocity account holders

Concerned about the status of their personal and financial information.

Want to know why the service outages are occurring and more importantly when service will be back to normal.

[There is at least one more issue...]

Sony customers worldwide

Many are longstanding and loyal customers that associate the Sony brand with high quality.

[There is at least one more issue...]

The general public

[There are at least two issues...]

Industry analysts

[There are at least two, possibly three, issues...]

Financial investors

[There are at least two, possibly three, issues...]

Consumer protection groups

[There are at least two issues...]

Government officials

[There are at least two issues...]

Solution

PlayStation and Qriocity account holders

Concerned about the status of their personal and financial information.

Want to know why the service outages are occurring and more importantly when service will be back to normal.

1. High quality oriented service centres should be able to address this issue

Sony customers worldwide

Many are longstanding and loyal customers that associate the Sony brand with high quality.

1. Sony customers wants to live with the Sony brand for generations

The general public

1. General public is interested in more innovative products from Sony

2. Also they expect cost effective and user friendly prodcuts from Sony

Industry analysts

1. Industry analysts wants to compatible and competive products from Sony

2. They expect next five year products based on emerging technology so that brand can sustain in market

Financial investors

1. Financial investors are more concerned about the returns they are investing on Sony Brand

2. They are more concerned about the market share Sony retains and captures more in future

3. They are more concerned about the dividends and security of funds they invested

Consumer protection groups

1. Consumer protection groups are more concerned about the personal information company is having

2. Personal information is intellectual property and it should not be leaked in market

3. Good service in stipulated time would ensure needs of consumers are addressed

Government officials

1. Government officials have issues regarding piracy and copy-right issues of the brands

2. They are more concerned about the public interest rather than reputation of the brand