Case Philips Healthcare Marketing the Healthsuit Digital Pla

Case: Philips Healthcare: Marketing the Healthsuit Digital Platform Questions:(Source: Harvard Business Review)

- Why has Philips launched a Healthcare suit?

- Does Phillips need partners to succeed?

- Can Philips lead in integrating customer data from multiple sources? Which other players might challenge for this role?

-. Provide two strategic recommendations to Philips.

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Solution

Philips has launched a healthcare suit for changing the digital health landscape which will aid a significantly different approach. This has been done for creation of patient centric solution and built in collaboration models which will be spread across the health continum. This will help for the purpose of integrating data with the help of disparate point solutions in hospitals, practices, insurance and homes of consumer. This will help for providing information which is actionable and sensitive for the clinicians and patients. It will help for integration of consumer patient information inspite of the location. This will help for enhancing the process for decision maing for the sake of healthcare professionals.

Yes Philips needs partners to succeed for improved techniques and making an impact. It will help to fulfill objectives and make it effective to bring changes effectively. It is a highly competitive market where Philips is operating and the competitors include significant players like Siemens and GE. This competition leads to challenge for it to maintain effectively reasonable price for the purpose of their services. It will not be possible for the customers to make a jump frm Philips if there is high pice charged. The main competitors are engaged in selling of electric medical devices and manufacuring. They sell it to healthcare providers and hospitals. Philips has useful technique which is unusual from the competitors and it does not allow the adaption of the technologies. There is launch of industrial internet by the competitor General Electric.