You wish to analyze the pedestrian traffic that passes a giv

You wish to analyze the pedestrian traffic that passes a given store in a major shopping center. You are interested in determining how many shoppers pass this store, and you would like to classify these shoppers on various relevant dimensions. Any information secure should be obtainable from observation alone.

A.What other information might you find useful to observe?

b. How would you decide what information to collect?

c, Devise the operational definitions you would need.

d. What would you say in your instructions to the observers you plan to use?

e. How might you sample this shopper traffic? 5 Marks

Solution

Answer:-Observation is one of the few options available for studying records, mechanical processes,lower animals, small children, and complex interactive processes.

Observation includes a variety of monitoring situations that cover non behavioral and behavioral activities.

The strength of observation as a data collection method include

i)Securing information about people or activities that cannot be derived from experiments or surveys.

ii) Avoiding participant filtering and forgetting.

iii) securing environmental context information.

iv)optimizing the naturalness of the research settings.

v) Reducing obtrusiveness.

The design of an observation study follows the same general pattern as other reaserch.

Observation studies fall in to 4 general types based on the degree of structure and the nature of the observational environment.

Age group,sex time of the day and day of the week alone are accompanied by adults or small kids with a group shopping activity,apartment income and social class weather.

Nature of the study highly depend upon the nature of the study to be conducted.

If we study only for the traffic density, we may collect only the number of pedesrtrains, the time of the day and day of the week.

Note:- The above question is from Business Research, you have posted this question in Advance Maths.According to my knowledge, i have posted this answer. Hope you understood better.

However, if customer profilling study is to be conducted, then we may also need to observe the age group, sex.income, social class etc.