SWOT analysis of AppleSolutionSWOT Analysis of Apple Inc STR

S.W.O.T analysis of. Apple

Solution

SWOT Analysis of Apple Inc.

STRENGTHS

Weakness

1)Over independence on IPhone is one of the biggest weakness of the organization, IPhone sales grew about 57% in 2017 as compared to the previous year, customers are loyal only one product of the organization, This makes Apple very vulnerable to the changes In smartphone industry, as the environment is very dynamic it is possible that Apple may face some very rigid competitions in near future.

2)Incompatibility is the devices of Apple often shifts the moods of the buyer, Apple products are incompatible with the third party software’s and accessories, say, users who are in a habit to use Microsoft OS i.e. Windows often faces issues while operating IOS.

              Opportunities

1)Dependence of technology is definitely going to increase in the future, where Apple stands a chance to take over the world and dominate in the terms of technological leadership, the organization has its own software platform which will acts a key advantage in managing the Information technology Industry.

2)Apple Cars are now fixated which has supposed to be launched in 2020, as compared to Apples previous product launches this will be most awaited product launch in entire history of mankind, there are huge expectations from Apple in Motor car industry as well.

Threats

1)Market penetration in the industry of smartphones is of the biggest threats that Apple can face, Apple is likely to face tough competition which smartphones like Google Pixel and Samsung Note 8.

2)Matching customers’ expectations for Apple year after year is becoming tough, Apple has a major market share in smartphone industry and huge consumers’ expectations, in order to meet all of them Apple has to come up with more innovative and better products in the market.

3)Lawsuit against Patents, trademarks resulting in damaging brand reputations, especially in technology industry where devices are made up of different and multiple parts and software, it is possible that it may be patented over by any other organization.