Identify how the company Netflix engages today in ebusiness

Identify how the company Netflix engages today in e-business and e-marketing for the product or service.

Solution

Netflix is an american enterteinment company establisshed Reed Hastings and Marc Randolph on August 29,1997,Calfornia.It offres services related to vedio-on demand online , DVD on rental basis by mail and streaming online services.It is one of the worlds leading enterteinment service provider with 109 million customers from 190 countries.Netflix was the first e-commerce online video services provider on rental basis.

e-business and e-marketing strategies:

1) The e-marketing strategy of netflix is that it offers \'no late fees\' to its consumers.The consumer can view or keep on going with the specific video he/she wants for as much long time he wishes.

2) The netflix offers its consumers with highly specialized enterprise resource planning service (ERP) through which the consumer can make a good selection of choice of videos by fastly having a glance on the available options.

3)Netflix manatains a seperate power hub for DVD receiving and collection,maintainance and package rather then using the internet.

4)It is maintatining a seperate Netflix envelope and checks and can sort all out going mail delivers by using zip code system.

5)Netflix uses a propreitary software system to delivers services.This propreitary software generally suggests the customer about the next available best options after selecting a particular video based on the previous selections of the customer.

6) Netfix has also an adapteble feature by offering \'Watch instantly feature\' that makes the user to near DVD movies and recorded telivission shows.