What are the pros cons and risks associated with Nikes core

What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?

Solution

Nike is one of the top and well-known companies in the sportswear industry. It is involved in design and development, manufacturing, and distribution of footwear, clothing and sports equipment. As far as the company’s core marketing activities are concerned the company focuses on selling high quality products at premium price. It invests a huge part of their budget of advertisement and promotion. Besides, the company has outsourced its manufacturing activities, majority of them to the Asian countries. The company uses different distribution channels for effective distribution of its products.

Pros of Nike’s core marketing strategy:

Cons of the marketing strategy:

Risks involved in the marketing strategy:

Nike has developed strong relationship with its customers using its customer centric strategies and products. The company has developed a new business division to develop products that would help in tracking the personal performance of individual customers. It would also help the company in understanding customer’s needs and communicate with them regrading that. The company offers a wide range of products to address the varying needs of its target customers which has made it an inseparable part of their lives. The company also uses Nike Fuel program to enable the customers feel more connected with the company.