Answwer only Question 5a and 5b Let the answers be brief and

Answwer only Question 5a and 5b. Let the answers be brief and accurate in high school English standard not too big grammar.

CONFIDENTIAL SEPTEMBER 2017/SET A/MKT4013 QUESTION 4 Many of the nation\'s largest and most important wholesalers are largely unknown to final consumers. But they are very well known and much valued by the business customers they serve. Define the definition of wholesaling and discuss SEVEN (7) a. functions performed by wholesalers (16 marks) b. Discuss THREE (3) types of limited-service wholesalers (9 marks) (Total: 25 marks) QUESTION 5 Previously, public relation was considered a marketing stepchild because of its limited marketing use. That situation is changing fast, as more marketers recognize the importance of public relations\' brand building, customer engagement and social power a. Define public relations and briefly explain SIX (6) major public relations tools (13 marks) (12 marks) (Total: 25 marks) b. Briefly explain SIX (6) trade promotion tools Scanned by CamScanner

Solution

Q.5.a. Public relation - Public relation are the management function that identifies, establishes and maintains mutually beneficial relationship between an organisation and the public on whom its success or failure depend. Public relation is the way organistions, companies and individuals communicate with the public and media.

According to Public Relations Society of America , “PublicRelations is a philosophy and function of management expressed in policies and practices which serve the public to secure its understanding and goodwill.”

Major tools of Public relations are:

Q.5.b. Trade promotion tools are: