Provide and discuss an example of how you would use social m

Provide and discuss an example of how you would use social marketing in a QI

Solution

Social marketing is the systematic application of marketing alongside other concepts and techniques to achieve specific behaviourial goals for a social good.

Social marketing was initially based on commercial marketing techniques but now integrates a full range of social sciences and social policy approaches using the strong customer understanding and insight approach to inform and guide effective policy and strategy development. Social marketing has become a part of public health practice and policy setting to achieve both strategic and operational targets. An example of success has occured with tobaco reduction strategies in many countries using education , taxation & legislative restrictions.

The pharmaceutical industry is also effective at changing clinical behaviour through various marketing techniques. In particular the pharmaceutical industry uses social marketing tools ( posters , emails) to disseminate information and provide encouragement to change behaviour such as in smoking reduction and safe sex practices to prevent the spread of HIV .