What are the five stages of the consumer buying process Thro

What are the five stages of the consumer buying process? Through market research a consumer gathers information about the competing brands of a product and their features. The consumer then advances through four sets with respect to brands before a decision is reached. What are those four sets?

Solution

Q1) What are the five stages of the consumer buying process?

ANSWER: The five stages of consumer buying process are

1) Problem recognition

2) Information search

3) Evaluation of alternatives

4) Buying decision

5) Post-purchase behavior

Q2) Through market research a consumer gathers information about the competing brands of a product and their features. The consumer then advances through four sets with respect to brands before a decision is reached. What are those four sets?

ANSWER: The four sets that the consumer advances through with respect to brands before making a decision are following

1) Total set

2) Awareness set

3) Consideration set

4) Choice set