select a brand in a different category not in food or consum

select a brand in a different category (not in food or consumables) and create a responsive campain that incorporates online, mobile, and social media to create customer engagement. how would you measure the success of your campaign?

Solution

I have chosen TVIBES as a company that allows customers to create their own TV channels using their own mobile videos .they are best known for allowing users to choose their own audiences to view the channels.

The brand has used social media to establish loyal and engaged app users. The goal is to encourage customers to use their app for mobile video storage.facebook as platform for lead generation has been used to try and gain more sign-ups and get more followers.facebook made it easier for followers to create accounts, log in and explore channels created by their acquaintances through its home page. Mobile app install ads are being used to help encourage signups based on targeted audience groups.

Mobile marketing is being used in this campaign to Send push messages to encourage customers to return to your app and increase usage and stickiness. Messages can be easily viewed on any device. Individualized and segmented messages are being sent worldwide.

The campaign also includes creating engaging and personalized landing pages which provides customers with the most relevant content based on data.

The success of the campaign could be measured by analyzing the new app installs driven by social media, higher loyalty and conversion from those installs, higher engagement rates from social media user, Track page views, click-through rates, and more to determine the next piece of your customer’s journey.