Identify a recent example of a company that is attempting to

Identify a recent example of a company that is attempting to “do well, while doing good.” Note: You may use magazines, newspapers, journals, the library, and the Internet to gather your information. Identify a recent example of a company that has cut corners and done damage, while doing well financially. Note: You may use magazines, newspapers, journals, the library, and the Internet to gather your information. Compare and contrast each company’s CSR report. What drives CSR in these companies? Is the reason linked to pragmatism, ethics, strategy, or some combination? Identify the key stakeholders impacted by the CSR policies. Discuss the impact of these companies’ choices on the company’s image and competitive advantage. Consider the global aspect, if the company(s) is a global company.

Solution

Answer:

The company that is doing well is Microsoft:

Its CSR initiatives are well known. The company spends in CSR every year that is sizable portion of its profits.

The other company that failed is Kingfisher airlines:

This comapny failed to recognize the importance to achieve the objectives of the stakeholders and thus failed miserably.

Each company CSR are drastically apart. Maicrsoft in one case spends a very large amount for social welfare, whereas Kingfisher spends the large amounts of the profits of the business in the leisure elements to satisfy the false ego of its promotors.