How should the organization position or reposition itself re

How should the organization position or reposition itself relative to its competitors along key strategic dimensions (e.g., price, features, customer service)? What generic strategy do you recommend to the organization (low-cost leadership, differentiation, or focus)?

Solution

Answer:

Based on key strategic dimensions, for an organization to position or reposition itself to its competitiors it should firstof all bring the price down thereby increasing the sales along with improvement in features and services. As generally said, it is better to sell 100 pens with 10 paise margin than selling 10 pens with 1 rupee margin.

The generic strategy which i would recommend to the organization is \"low-cost leadership\". The reason is if a firm can attain and uphold overall low cost leadership, then it will be a remarkable performer in its sector, on the condition it can command prices at or nor sectoral mean.

Thanks.