MATCH THE SCENARIOS mL Match the scenarios with the pricing

MATCH THE SCENARIOS

mL????????? Match the scenarios with the pricing strategy. C20%) ??|11213141516171819110 A. Two-part pricing B. Optional-product pricing C. Professional services pricing D. Location pricing E. Penetration pricing F. Price bundling G Flexible pricing H. Promotional pricing L. loss-leader pricing J. Zone pricing 1. Bill and Mary both to for a haircut. Mary\'s haireut takes 30 minutes while Bill\'s only takes 15 minutes, yet they are charged the same flat fee. ( 2. Prod uct managers at Schwinn make decisions about which types of bicycle seats, handle bars, and saddlebags to offer on their bikes. 3. The Chicago Bears charges different prices for seats in different areas of the Soldier Field, even though their costs are the same. ( 4. John\'s friend\'s birthday was coming up and he knew how much she loved products from the Body Shop. He found a pack of a shampoo and conditioner for $12.99. Each of the product costs S7. 5. Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share. 6. One night Mary saw a television ad for the store advertising a 25% discount on shoes. The following day, she went to purchase a new pair of shoes and walks out with two bottle of perfume. 7. Gary loves to ship at Best Buy. He wants to purchase a washing machine. While he is browsing the electrical department at Best Buy remembers seeing the same washing machine in the newspaper this morning for $100 cheaper at JB HiFi. He tells the salesman at Best Buy, who offers to call JB HiFi to confirm the price and then match it. 8. Manor Cinemas has announced that seniors over 60 years of age can enter the theater for free prior to 4:00 p.m. when accompanied by a paying customer. 9. Stuart plays golf every Sunday afternoon with his friends. He pays $600 for an Annual membership to this local golf club and pays for $3 for each game of golf. 4/8

Solution

Answers:

1) Professional Service Pricing.

2) Flexible Pricing.

3) Optional-Product Pricing.

4) Price Bundling.

5) Penetration Pricing.

6) Loss-Leader Pricing.

7) Zone Pricing.

8) Promotional Pricing.

9) Two-Part Pricing.