Think of Crocs in terms of competencies not products not re

Think of Crocs in terms of competencies – not products, not retail locations, not partnerships.

1.Draw a competency tree for Crocs - post it - again embedded not as an attachment

2.Now on the discussion board offer your assessment of the following questions a. What is their core competency? b. Does it pass the tests? c. Are their markets - they are currently not in, that it could be applied?

Solution

Answer;-

Draw a competency tree for Crocs - post it - again embedded not as an attachment

Core competency (skills/assets)

1. ‘Croslite’ patented material for shoe production which offers functionality as well as low priced products

2. Supply chain capabilities

Core products

Croslite soles and material that are low priced, Comfortable, prevent slips and are easy to wash/maintain

End products

a. What is their core competency?

1. ‘Croslite’ patented material for shoe production which offers functionality as well as low priced products

2. Supply chain capabilities- helps fulfil new products rapidly and respond to high demand

b. Does it pass the tests?

The competencies pass the three tests of core competency

The crosslite material is suitable for use in different regions and this haps helps Crocs to establish in various markets. The supply chain offers the ability to expand production and distribution to any country in the world

The material is light weight flexible and helps to offer products at low price. The supply shin helps to meet demand rapidly anywhere I the world and helps to offer trendy products immediately

Croslite is patented .So copying the products is subject to infringement and law suits.

The supply chain involves investment in huge infrastructure and distribution network worldwide. This is difficult for competitors toi imitate

c. Are their markets - they are currently not in, that it could be applied?

Yes. The supply chain capabilities allow the company to expand to any market in the world and offer the same level of service